Wichita Journeys

Visit Wichita is primed and ready for a comeback. The pandemic put travel and leisure at the back of everyone’s minds for over a year and Visit Wichita felt the impact hard. When the travel restrictions were lifted and people felt confident to safely come together in person, VW was poised to turn a bad 2020 into a big rebound in 2021. To help build regional travel interest in coming to Wichita, we’ve built a campaign around people’s road trip journeys to Wichita. We executed a robust video and photoshoot that included three sets of talent–a couple and two families. The talent was featured enjoying over twenty of Wichita’s premier leisure destinations.